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The short explanation of this alert was:

Even as gas prices and global warming are starting to change American consumers’ attitudes on fuel economy, McDonald’s “Hummer of a Summer” campaign is peddling toy versions of the iconic gas-guzzling H1, H2, and H3 SUVs. Ironically, this promotion targets kids—a group especially at risk from the myriad respiratory and heat-related illnesses caused by smog-forming and global warming pollution from autos.

In 2003, UCS activists successfully pressured McDonald’s to cut back its purchases of meat from suppliers who overuse antibiotics that are important to fighting human disease. Now tell Don Thompson, Chief Operations Officer of McDonald’s USA, to demonstrate support for children’s health and the environment by removing the Hummer toys from its Happy Meals and Mighty Kids Meals.

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